Negotiation Guide
Opening Offer
$42,108
Fair Price
$43,608
Walk Away Above
$44,814
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$41,418
Est. Invoice$42,799
Holdback (est.)$1,381
MSRP (Sticker)$46,020
Asking Price$44,520
Markup-$1,500
Est. Dealer Margin on This Car$3,102
Percentile32% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,710
Cheaper Ranger XLT Inventory
Landers FordCollierville, TN
-$2,000$40,71520d
Don Vance Ford, Inc.Marshfield, MO
-$2,000$44,39547d
Casa FordEl Paso, TX
-$2,000$41,82020d
Sakelaris Ford Lincoln of Rolla, Inc.Rolla, MO
-$2,000$39,46517d
Olathe FordOlathe, KS
-$2,000$43,01020d
Laird Noller Automotive, Inc.Lawrence, KS
-$2,000$41,02017d
Belk Ford, Inc.Oxford, MS
-$2,000$40,9653d
Belk Ford, Inc.Oxford, MS
-$2,000$41,1153d
Landers FordCollierville, TN
-$2,000$44,4203d
Paducah Ford, Inc.Paducah, KY
-$2,000$41,0053d