Deal Sheet: 2026 Ranger XLT

Phil Long Ford of Raton · Raton, NM · VIN: 1FTER4HH4TLE45096

Negotiation Guide

Opening Offer

$37,608

Fair Price

$39,108

Walk Away Above

$40,237

• Recent buyers paid ~$2,257 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,229

Est. Invoice$38,469

Holdback (est.)$1,241

MSRP (Sticker)$41,365

Asking Price$39,865

Markup-$1,500

Est. Dealer Margin on This Car$2,637

Percentile94% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2344

Avg Markup-$2,257

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$1,685

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,844

Price History

Jul 9, 2026$41,365 → $39,365(-$2,000)

Aug 6, 2026$39,365 → $40,365(+$1,000)

Aug 20, 2026$40,365 → $39,865(-$500)

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