Negotiation Guide
Opening Offer
$42,003
Fair Price
$43,503
Walk Away Above
$44,709
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,324
Est. Invoice$42,701
Holdback (est.)$1,377
MSRP (Sticker)$45,915
Asking Price$43,915
Markup-$2,000
Est. Dealer Margin on This Car$2,592
Percentile3% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (Ranger)-$1,700
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Aug 6, 2026$43,415 → $44,415(+$1,000)
Aug 15, 2026$44,415 → $43,915(-$500)
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