Negotiation Guide
Opening Offer
$43,373
Fair Price
$44,873
Walk Away Above
$46,079
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$42,557
Est. Invoice$43,975
Holdback (est.)$1,419
MSRP (Sticker)$47,285
Asking Price$46,285
Markup-$1,000
Est. Dealer Margin on This Car$3,729
Percentile99% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Aug 6, 2026$45,285 → $46,285(+$1,000)
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