Negotiation Guide
Opening Offer
$43,198
Fair Price
$44,698
Walk Away Above
$45,904
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,399
Est. Invoice$43,812
Holdback (est.)$1,413
MSRP (Sticker)$47,110
Asking Price$45,610
Markup-$1,500
Est. Dealer Margin on This Car$3,211
Percentile32% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,506
Avg Markup (Ranger)-$1,045
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,720
Price History
Aug 15, 2026$46,110 → $45,610(-$500)
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