Negotiation Guide
Opening Offer
$38,908
Fair Price
$40,408
Walk Away Above
$41,614
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,538
Est. Invoice$39,823
Holdback (est.)$1,285
MSRP (Sticker)$42,820
Asking Price$41,320
Markup-$1,500
Est. Dealer Margin on This Car$2,782
Percentile32% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory9 vehicles
Avg Markup (All Models)-$2,306
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$787
Price History
Aug 6, 2026$40,820 → $41,820(+$1,000)
Aug 15, 2026$41,820 → $41,320(-$500)
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