Negotiation Guide
Opening Offer
$40,513
Fair Price
$42,013
Walk Away Above
$43,219
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,983
Est. Invoice$41,315
Holdback (est.)$1,333
MSRP (Sticker)$44,425
Asking Price$42,425
Markup-$2,000
Est. Dealer Margin on This Car$2,443
Percentile3% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$1,129
Avg Markup (Ranger)-$1,300
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$839
Price History
Aug 6, 2026$41,925 → $42,925(+$1,000)
Aug 15, 2026$42,925 → $42,425(-$500)
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