Negotiation Guide
Opening Offer
$37,583
Fair Price
$39,083
Walk Away Above
$40,289
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,346
Est. Invoice$38,590
Holdback (est.)$1,245
MSRP (Sticker)$41,495
Asking Price$39,495
Markup-$2,000
Est. Dealer Margin on This Car$2,150
Percentile3% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)-$1,119
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,003
Price History
Aug 6, 2026$38,995 → $39,995(+$1,000)
Aug 15, 2026$39,995 → $39,495(-$500)
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