Negotiation Guide
Opening Offer
$40,508
Fair Price
$42,008
Walk Away Above
$43,214
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,978
Est. Invoice$41,311
Holdback (est.)$1,333
MSRP (Sticker)$44,420
Asking Price$42,920
Markup-$1,500
Est. Dealer Margin on This Car$2,942
Percentile32% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$2,582
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,900
Price History
Aug 6, 2026$42,420 → $43,420(+$1,000)
Aug 15, 2026$43,420 → $42,920(-$500)
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