Negotiation Guide
Opening Offer
$38,553
Fair Price
$40,053
Walk Away Above
$41,182
- • Recent buyers paid ~$2,257 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,079
Est. Invoice$39,348
Holdback (est.)$1,269
MSRP (Sticker)$42,310
Asking Price$40,810
Markup-$1,500
Est. Dealer Margin on This Car$2,731
Percentile94% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold2344
Avg Markup-$2,257
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$480
Avg Markup (Ranger)-$1,125
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,484
Price History
Jul 9, 2026$42,310 → $40,310(-$2,000)
Aug 6, 2026$40,310 → $41,310(+$1,000)
Aug 20, 2026$41,310 → $40,810(-$500)
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