Deal Sheet: 2026 Ranger XLT

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FTER4HH1TLE43158

Negotiation Guide

Opening Offer

$40,333

Fair Price

$41,833

Walk Away Above

$43,039

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,821

Est. Invoice$41,148

Holdback (est.)$1,327

MSRP (Sticker)$44,245

Asking Price$42,245

Markup-$2,000

Est. Dealer Margin on This Car$2,425

Percentile3% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (Ranger)-$1,625

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,763

Price History

Aug 15, 2026$42,745 → $42,245(-$500)

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