Negotiation Guide
Opening Offer
$41,228
Fair Price
$42,728
Walk Away Above
$43,934
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,626
Est. Invoice$41,980
Holdback (est.)$1,354
MSRP (Sticker)$45,140
Asking Price$43,140
Markup-$2,000
Est. Dealer Margin on This Car$2,514
Percentile3% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$2,050
Avg Markup (Ranger)-$1,667
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,375
Price History
Aug 6, 2026$42,640 → $43,640(+$1,000)
Aug 15, 2026$43,640 → $43,140(-$500)
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