Negotiation Guide
Opening Offer
$38,738
Fair Price
$40,238
Walk Away Above
$41,444
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$38,385
Est. Invoice$39,665
Holdback (est.)$1,280
MSRP (Sticker)$42,650
Asking Price$41,650
Markup-$1,000
Est. Dealer Margin on This Car$3,265
Percentile99% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$388
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell55 days
Avg Sold Markup-$333
Price History
Aug 6, 2026$40,650 → $41,650(+$1,000)
Cheaper Ranger XLT Inventory
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