Negotiation Guide
Opening Offer
$42,948
Fair Price
$44,448
Walk Away Above
$45,654
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,174
Est. Invoice$43,580
Holdback (est.)$1,406
MSRP (Sticker)$46,860
Asking Price$45,860
Markup-$1,000
Est. Dealer Margin on This Car$3,686
Percentile99% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Jul 9, 2026$46,860 → $44,860(-$2,000)
Aug 6, 2026$44,860 → $45,860(+$1,000)
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