Negotiation Guide
Opening Offer
$38,158
Fair Price
$39,658
Walk Away Above
$40,864
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,863
Est. Invoice$39,125
Holdback (est.)$1,262
MSRP (Sticker)$42,070
Asking Price$40,070
Markup-$2,000
Est. Dealer Margin on This Car$2,207
Percentile3% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory370 vehicles
Avg Markup (All Models)-$2,047
Avg Markup (Ranger)-$1,447
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$676
Price History
Aug 15, 2026$40,570 → $40,070(-$500)
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