Negotiation Guide
Opening Offer
$40,683
Fair Price
$42,183
Walk Away Above
$43,389
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,136
Est. Invoice$41,473
Holdback (est.)$1,338
MSRP (Sticker)$44,595
Asking Price$43,095
Markup-$1,500
Est. Dealer Margin on This Car$2,960
Percentile32% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$1,829
Avg Markup (Ranger)-$1,286
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,513
Price History
Jul 9, 2026$44,595 → $42,595(-$2,000)
Aug 6, 2026$42,595 → $43,595(+$1,000)
Aug 15, 2026$43,595 → $43,095(-$500)
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