Deal Sheet: 2026 Ranger XLT

Gerald Jones Ford · Augusta, GA · VIN: 1FTER4GH9TLE45953

Negotiation Guide

Opening Offer

$36,758

Fair Price

$38,258

Walk Away Above

$39,464

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,603

Est. Invoice$37,823

Holdback (est.)$1,220

MSRP (Sticker)$40,670

Asking Price$39,170

Markup-$1,500

Est. Dealer Margin on This Car$2,567

Percentile32% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$1,768

Avg Markup (Ranger)-$917

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,832

Price History

Aug 6, 2026$38,670 → $39,670(+$1,000)

Aug 15, 2026$39,670 → $39,170(-$500)

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