Negotiation Guide
Opening Offer
$35,408
Fair Price
$36,908
Walk Away Above
$38,114
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,388
Est. Invoice$36,568
Holdback (est.)$1,180
MSRP (Sticker)$39,320
Asking Price$37,820
Markup-$1,500
Est. Dealer Margin on This Car$2,432
Percentile32% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,639
Avg Markup (Ranger)-$1,250
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,113
Price History
Aug 6, 2026$37,320 → $38,320(+$1,000)
Aug 15, 2026$38,320 → $37,820(-$500)
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