Deal Sheet: 2026 Ranger XLT

Courtesy Ford, Inc. · Conyers, GA · VIN: 1FTER4GH6TLE39589

Negotiation Guide

Opening Offer

$37,908

Fair Price

$39,408

Walk Away Above

$40,614

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,638

Est. Invoice$38,893

Holdback (est.)$1,255

MSRP (Sticker)$41,820

Asking Price$40,320

Markup-$1,500

Est. Dealer Margin on This Car$2,682

Percentile32% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$1,509

Avg Markup (Ranger)-$1,036

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,634

Price History

Aug 6, 2026$39,820 → $40,820(+$1,000)

Aug 15, 2026$40,820 → $40,320(-$500)

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