Deal Sheet: 2026 Ranger XLT

Seth Wadley Ford of Ada · Ada, OK · VIN: 1FTER4GH5TLE39230

Negotiation Guide

Opening Offer

$34,488

Fair Price

$35,988

Walk Away Above

$37,194

• Recent buyers paid ~$2,412 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,560

Est. Invoice$35,712

Holdback (est.)$1,152

MSRP (Sticker)$38,400

Asking Price$36,400

Markup-$2,000

Est. Dealer Margin on This Car$1,840

Percentile3% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2066

Avg Markup-$2,412

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$1,777

Avg Markup (Ranger)-$1,625

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,832

Price History

Aug 15, 2026$36,900 → $36,400(-$500)

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