Negotiation Guide
Opening Offer
$35,008
Fair Price
$36,508
Walk Away Above
$37,714
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$35,028
Est. Invoice$36,196
Holdback (est.)$1,168
MSRP (Sticker)$38,920
Asking Price$36,920
Markup-$2,000
Est. Dealer Margin on This Car$1,892
Percentile3% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory138 vehicles
Avg Markup (All Models)-$2,362
Avg Markup (Ranger)-$1,643
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,235
Cheaper Ranger XLT Inventory
Landers FordCollierville, TN
-$2,000$40,71520d
Don Vance Ford, Inc.Marshfield, MO
-$2,000$44,39547d
Casa FordEl Paso, TX
-$2,000$41,82020d
Sakelaris Ford Lincoln of Rolla, Inc.Rolla, MO
-$2,000$39,46517d
Olathe FordOlathe, KS
-$2,000$43,01020d
Laird Noller Automotive, Inc.Lawrence, KS
-$2,000$41,02017d
Belk Ford, Inc.Oxford, MS
-$2,000$40,9653d
Belk Ford, Inc.Oxford, MS
-$2,000$41,1153d
Landers FordCollierville, TN
-$2,000$44,4203d
Paducah Ford, Inc.Paducah, KY
-$2,000$41,0053d