Negotiation Guide
Opening Offer
$37,158
Fair Price
$38,658
Walk Away Above
$39,864
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,963
Est. Invoice$38,195
Holdback (est.)$1,232
MSRP (Sticker)$41,070
Asking Price$39,070
Markup-$2,000
Est. Dealer Margin on This Car$2,107
Percentile3% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$1,498
Avg Markup (Ranger)-$1,692
% Below MSRP90%
Avg Days to Sell34 days
Avg Sold Markup-$1,559
Price History
Aug 6, 2026$38,570 → $39,570(+$1,000)
Aug 15, 2026$39,570 → $39,070(-$500)
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