Negotiation Guide
Opening Offer
$36,263
Fair Price
$37,763
Walk Away Above
$38,969
- • Recent buyers paid ~$2,412 below MSRP
Price Breakdown
Est. Dealer Cost$36,158
Est. Invoice$37,363
Holdback (est.)$1,205
MSRP (Sticker)$40,175
Asking Price$38,675
Markup-$1,500
Est. Dealer Margin on This Car$2,518
Percentile32% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory940 vehicles
Avg Markup (All Models)-$1,878
Avg Markup (Ranger)-$1,100
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,601
Cheaper Ranger XLT Inventory
Landers FordCollierville, TN
-$2,000$40,71520d
Don Vance Ford, Inc.Marshfield, MO
-$2,000$44,39547d
Casa FordEl Paso, TX
-$2,000$41,82020d
Sakelaris Ford Lincoln of Rolla, Inc.Rolla, MO
-$2,000$39,46517d
Olathe FordOlathe, KS
-$2,000$43,01020d
Laird Noller Automotive, Inc.Lawrence, KS
-$2,000$41,02017d
Belk Ford, Inc.Oxford, MS
-$2,000$40,9653d
Belk Ford, Inc.Oxford, MS
-$2,000$41,1153d
Landers FordCollierville, TN
-$2,000$44,4203d
Paducah Ford, Inc.Paducah, KY
-$2,000$41,0053d