Negotiation Guide
Opening Offer
$36,263
Fair Price
$37,763
Walk Away Above
$38,969
- • Recent buyers paid ~$2,412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,158
Est. Invoice$37,363
Holdback (est.)$1,205
MSRP (Sticker)$40,175
Asking Price$38,675
Markup-$1,500
Est. Dealer Margin on This Car$2,518
Percentile32% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$1,829
Avg Markup (Ranger)-$1,286
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,513
Price History
Aug 6, 2026$38,175 → $39,175(+$1,000)
Aug 15, 2026$39,175 → $38,675(-$500)
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