Negotiation Guide
Opening Offer
$34,091
Fair Price
$35,591
Walk Away Above
$36,908
- • Recent buyers paid ~$2,412 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,403
Est. Invoice$35,549
Holdback (est.)$1,147
MSRP (Sticker)$38,225
Asking Price$36,725
Markup-$1,500
Est. Dealer Margin on This Car$2,323
Percentile32% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold2066
Avg Markup-$2,412
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$1,954
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,321
Price History
Jul 9, 2026$38,225 → $35,725(-$2,500)
Aug 6, 2026$35,725 → $36,725(+$1,000)
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