Deal Sheet: 2026 Explorer ST

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FMWK8GC8TGC45767

Negotiation Guide

Opening Offer

$57,823

Fair Price

$59,323

Walk Away Above

$61,356

• Recent buyers paid ~$4,067 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,051

Est. Invoice$58,953

Holdback (est.)$1,902

MSRP (Sticker)$63,390

Asking Price$59,890

Markup-$3,500

Est. Dealer Margin on This Car$2,839

Percentile46% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$1,607

Avg Markup (Explorer)-$3,044

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,604

Price History

Aug 6, 2026$59,390 → $60,390(+$1,000)

Aug 15, 2026$60,390 → $59,890(-$500)

Cheaper Explorer ST Inventory

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Fremont Motor RivertonRiverton, WY

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-$4,000$59,88559d

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-$4,000$58,95512d

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-$4,000$59,3853d

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