Negotiation Guide
Opening Offer
$57,388
Fair Price
$58,888
Walk Away Above
$60,921
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,660
Est. Invoice$58,548
Holdback (est.)$1,889
MSRP (Sticker)$62,955
Asking Price$58,955
Markup-$4,000
Est. Dealer Margin on This Car$2,296
Percentile2% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory572 vehicles
Avg Markup (All Models)-$1,765
Avg Markup (Explorer)-$3,382
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,006
Price History
Aug 15, 2026$59,455 → $58,955(-$500)
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d
Tomball Ford, Inc.Tomball, TX
-$4,000$58,8953d