Deal Sheet: 2026 Explorer ST

Beach Ford, Inc. · Virginia Beach, VA · VIN: 1FMWK8GC8TGC43274

Negotiation Guide

Opening Offer

$57,883

Fair Price

$59,383

Walk Away Above

$61,416

• Recent buyers paid ~$4,067 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$57,105

Est. Invoice$59,009

Holdback (est.)$1,904

MSRP (Sticker)$63,450

Asking Price$59,950

Markup-$3,500

Est. Dealer Margin on This Car$2,845

Percentile46% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory319 vehicles

Avg Markup (All Models)-$1,731

Avg Markup (Explorer)-$3,013

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,419

Price History

Aug 6, 2026$59,450 → $60,450(+$1,000)

Aug 15, 2026$60,450 → $59,950(-$500)

Cheaper Explorer ST Inventory

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-$4,000$59,3908d

Robert Horne Ford, LLCApache Junction, AZ

-$4,000$59,6808d

Jones Ford WickenburgWickenburg, AZ

-$4,000$61,1308d

Fremont Motor RivertonRiverton, WY

-$4,000$60,2358d

Southwest Ford, Inc.Weatherford, TX

-$4,000$59,69012d

Tommie Vaughn Motors, Inc.Houston, TX

-$4,000$60,63012d

Grapevine Ford LincolnGrapevine, TX

-$4,000$59,88559d

San Tan FordGilbert, AZ

-$4,000$58,95512d

Palm Coast FordPalm Coast, FL

-$4,000$59,3853d

Laird Noller Ford, Inc.Topeka, KS

-$4,000$60,6303d