Negotiation Guide
Opening Offer
$58,768
Fair Price
$60,268
Walk Away Above
$62,301
- • Recent buyers paid ~$4,067 below MSRP
Price Breakdown
Est. Dealer Cost$57,902
Est. Invoice$59,832
Holdback (est.)$1,930
MSRP (Sticker)$64,335
Asking Price$60,835
Markup-$3,500
Est. Dealer Margin on This Car$2,934
Percentile46% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Aug 6, 2026$59,835 → $60,835(+$1,000)
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d