Negotiation Guide
Opening Offer
$57,618
Fair Price
$59,118
Walk Away Above
$61,151
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,867
Est. Invoice$58,762
Holdback (est.)$1,896
MSRP (Sticker)$63,185
Asking Price$59,685
Markup-$3,500
Est. Dealer Margin on This Car$2,819
Percentile46% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$1,445
Avg Markup (Explorer)-$3,429
% Below MSRP97%
Avg Days to Sell37 days
Avg Sold Markup-$1,520
Price History
Jul 4, 2026$61,185 → $62,185(+$1,000)
Jul 9, 2026$62,185 → $59,185(-$3,000)
Jul 29, 2026$59,185 → $58,685(-$500)
Aug 6, 2026$58,685 → $59,685(+$1,000)
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