Deal Sheet: 2026 Explorer ST

Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FMWK8GC6TGB90204

Negotiation Guide

Opening Offer

$63,463

Fair Price

$64,963

Walk Away Above

$66,996

• Recent buyers paid ~$4,067 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,127

Est. Invoice$64,198

Holdback (est.)$2,071

MSRP (Sticker)$69,030

Asking Price$65,530

Markup-$3,500

Est. Dealer Margin on This Car$3,403

Percentile46% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2083

Avg Markup-$4,067

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$500

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$1,618

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,342

Price History

Jul 9, 2026$67,030 → $64,530(-$2,500)

Aug 6, 2026$64,530 → $65,530(+$1,000)

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