Negotiation Guide
Opening Offer
$58,618
Fair Price
$60,118
Walk Away Above
$62,151
- • Recent buyers paid ~$4,067 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,767
Est. Invoice$59,692
Holdback (est.)$1,926
MSRP (Sticker)$64,185
Asking Price$60,185
Markup-$4,000
Est. Dealer Margin on This Car$2,419
Percentile2% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$1,825
Avg Markup (Explorer)-$3,200
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,717
Price History
Aug 15, 2026$60,685 → $60,185(-$500)
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