Negotiation Guide
Opening Offer
$52,483
Fair Price
$53,983
Walk Away Above
$56,016
- • Recent buyers paid ~$4,067 below MSRP
Price Breakdown
Est. Dealer Cost$52,245
Est. Invoice$53,987
Holdback (est.)$1,742
MSRP (Sticker)$58,050
Asking Price$55,050
Markup-$3,000
Est. Dealer Margin on This Car$2,805
Percentile100% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2083
Avg Markup-$4,067
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$500
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory668 vehicles
Avg Markup (All Models)-$2,124
Avg Markup (Explorer)-$3,227
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,294
Cheaper Explorer ST Inventory
Grand Prairie FordGrand Prairie, TX
-$4,000$59,3908d
Robert Horne Ford, LLCApache Junction, AZ
-$4,000$59,6808d
Jones Ford WickenburgWickenburg, AZ
-$4,000$61,1308d
Fremont Motor RivertonRiverton, WY
-$4,000$60,2358d
Southwest Ford, Inc.Weatherford, TX
-$4,000$59,69012d
Tommie Vaughn Motors, Inc.Houston, TX
-$4,000$60,63012d
Grapevine Ford LincolnGrapevine, TX
-$4,000$59,88559d
San Tan FordGilbert, AZ
-$4,000$58,95512d
Palm Coast FordPalm Coast, FL
-$4,000$59,3853d
Laird Noller Ford, Inc.Topeka, KS
-$4,000$60,6303d