Deal Sheet: 2026 Explorer ST-Line

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FMUK8KHXTGC44629

Negotiation Guide

Opening Offer

$47,332

Fair Price

$48,832

Walk Away Above

$50,754

• Recent buyers paid ~$3,843 below MSRP

Price Breakdown

Est. Dealer Cost$47,408

Est. Invoice$48,988

Holdback (est.)$1,580

MSRP (Sticker)$52,675

Asking Price$49,175

Markup-$3,500

Est. Dealer Margin on This Car$1,768

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$2,427

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,739

Cheaper Explorer ST-Line Inventory

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-$4,000$44,39010d

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-$4,000$47,60510d

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-$4,000$47,41010d

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-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d