Deal Sheet: 2026 Explorer ST-Line

Chapman Ford of Horsham · Horsham, PA · VIN: 1FMUK8KHXTGC35946

Negotiation Guide

Opening Offer

$48,752

Fair Price

$50,252

Walk Away Above

$52,174

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,686

Est. Invoice$50,308

Holdback (est.)$1,623

MSRP (Sticker)$54,095

Asking Price$50,595

Markup-$3,500

Est. Dealer Margin on This Car$1,910

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$2,077

Avg Markup (Explorer)-$3,438

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,728

Price History

Aug 20, 2026$51,095 → $50,595(-$500)

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