Deal Sheet: 2026 Explorer ST-Line

Downtown Ford · Charleston, WV · VIN: 1FMUK8KH9TGC38014

Negotiation Guide

Opening Offer

$50,047

Fair Price

$51,547

Walk Away Above

$53,469

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,851

Est. Invoice$51,513

Holdback (est.)$1,662

MSRP (Sticker)$55,390

Asking Price$51,890

Markup-$3,500

Est. Dealer Margin on This Car$2,039

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$1,904

Avg Markup (Explorer)-$3,179

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,877

Price History

Aug 6, 2026$51,390 → $52,390(+$1,000)

Aug 20, 2026$52,390 → $51,890(-$500)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d