Deal Sheet: 2026 Explorer ST-Line

Deery Brothers Ford of Iowa City · Iowa City, IA · VIN: 1FMUK8KH9TGC35517

Negotiation Guide

Opening Offer

$47,007

Fair Price

$48,507

Walk Away Above

$50,429

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,115

Est. Invoice$48,686

Holdback (est.)$1,571

MSRP (Sticker)$52,350

Asking Price$48,850

Markup-$3,500

Est. Dealer Margin on This Car$1,735

Percentile89% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$1,768

Avg Markup (Explorer)-$3,455

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,600

Price History

Aug 6, 2026$48,350 → $49,350(+$1,000)

Aug 20, 2026$49,350 → $48,850(-$500)

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