Deal Sheet: 2026 Explorer ST-Line

Diffee Ford · El Reno, OK · VIN: 1FMUK8KH9TGC16336

Negotiation Guide

Opening Offer

$49,562

Fair Price

$51,062

Walk Away Above

$52,984

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,415

Est. Invoice$51,062

Holdback (est.)$1,647

MSRP (Sticker)$54,905

Asking Price$51,405

Markup-$3,500

Est. Dealer Margin on This Car$1,991

Percentile89% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)+$1,281

Avg Markup (Explorer)-$3,500

% Below MSRP52%

Avg Days to Sell34 days

Avg Sold Markup+$507

Price History

Jul 9, 2026$53,405 → $50,405(-$3,000)

Aug 6, 2026$50,405 → $51,405(+$1,000)

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