Deal Sheet: 2026 Explorer ST-Line

Bill Talley Ford, Inc. · Mechanicsville, VA · VIN: 1FMUK8KH9TGA47385

Negotiation Guide

Opening Offer

$47,722

Fair Price

$49,222

Walk Away Above

$51,336

• Recent buyers paid ~$3,843 below MSRP
• Sitting 74 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,105

Est. Invoice$49,709

Holdback (est.)$1,604

MSRP (Sticker)$53,450

Asking Price$49,950

Markup-$3,500

Est. Dealer Margin on This Car$1,845

Percentile89% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$2,011

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,452

Price History

Jun 25, 2026$52,450 → $51,700(-$750)

Jul 9, 2026$51,700 → $49,450(-$2,250)

Aug 6, 2026$49,450 → $50,450(+$1,000)

Aug 20, 2026$50,450 → $49,950(-$500)

Cheaper Explorer ST-Line Inventory

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-$4,000$44,39010d

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-$4,000$47,60510d

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-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65513d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45513d