Deal Sheet: 2026 Explorer ST-Line

Thornhill Ford · Chapmanville, WV · VIN: 1FMUK8KH8TGC32432

Negotiation Guide

Opening Offer

$48,202

Fair Price

$49,702

Walk Away Above

$51,624

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,191

Est. Invoice$49,797

Holdback (est.)$1,606

MSRP (Sticker)$53,545

Asking Price$50,045

Markup-$3,500

Est. Dealer Margin on This Car$1,855

Percentile89% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$25

Avg Markup (Explorer)-$3,235

% Below MSRP74%

Avg Days to Sell27 days

Avg Sold Markup-$1,398

Price History

Aug 6, 2026$49,545 → $50,545(+$1,000)

Aug 20, 2026$50,545 → $50,045(-$500)

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