Deal Sheet: 2026 Explorer ST-Line

Aschenbach Ford · Wytheville, VA · VIN: 1FMUK8KH8TGC13900

Negotiation Guide

Opening Offer

$48,407

Fair Price

$49,907

Walk Away Above

$51,829

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,375

Est. Invoice$49,988

Holdback (est.)$1,613

MSRP (Sticker)$53,750

Asking Price$50,250

Markup-$3,500

Est. Dealer Margin on This Car$1,875

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$1,728

Avg Markup (Explorer)-$3,192

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,577

Price History

Aug 20, 2026$50,750 → $50,250(-$500)

Cheaper Explorer ST-Line Inventory

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-$4,000$50,20022d

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-$4,000$49,55022d

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