Deal Sheet: 2026 Explorer ST-Line

Koons Ford Woodbridge · Woodbridge, VA · VIN: 1FMUK8KH7TGC49299

Negotiation Guide

Opening Offer

$48,607

Fair Price

$50,107

Walk Away Above

$52,029

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,555

Est. Invoice$50,174

Holdback (est.)$1,619

MSRP (Sticker)$53,950

Asking Price$50,450

Markup-$3,500

Est. Dealer Margin on This Car$1,895

Percentile89% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$1,690

Avg Markup (Explorer)-$3,352

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,331

Price History

Aug 20, 2026$50,950 → $50,450(-$500)

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