Negotiation Guide
Opening Offer
$45,362
Fair Price
$46,862
Walk Away Above
$48,784
- • Recent buyers paid ~$3,843 below MSRP
Price Breakdown
Est. Dealer Cost$45,635
Est. Invoice$47,156
Holdback (est.)$1,521
MSRP (Sticker)$50,705
Asking Price$47,205
Markup-$3,500
Est. Dealer Margin on This Car$1,571
Percentile89% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory410 vehicles
Avg Markup (All Models)-$3,093
Avg Markup (Explorer)-$3,426
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,606
Cheaper Explorer ST-Line Inventory
Sedano FordLa Mesa, CA
-$4,000$44,39010d
Perry Ford of National CityNational City, CA
-$4,000$47,60510d
High Desert FordVictorville, CA
-$4,000$47,41010d
Phil Long FordColorado Springs, CO
-$4,000$46,98010d
South Bay Ford LincolnHawthorne, CA
-$4,000$47,11022d
Kendall FordMeridian, ID
-$4,000$50,20022d
Galpin FordNorth Hills, CA
-$4,000$49,55022d
Honolulu FordHonolulu, HI
-$4,000$46,61547d
Airport Marina FordLos Angeles, CA
-$4,000$46,65514d
Norm Reeves Ford LincolnCerritos, CA
-$4,000$46,45514d