Deal Sheet: 2026 Explorer ST-Line

Sheehy Ford · Ashland, VA · VIN: 1FMUK8KH7TGC32616

Negotiation Guide

Opening Offer

$45,952

Fair Price

$47,452

Walk Away Above

$49,374

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,166

Est. Invoice$47,704

Holdback (est.)$1,539

MSRP (Sticker)$51,295

Asking Price$47,795

Markup-$3,500

Est. Dealer Margin on This Car$1,630

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$1,887

Avg Markup (Explorer)-$3,470

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,723

Price History

Aug 6, 2026$47,295 → $48,295(+$1,000)

Aug 20, 2026$48,295 → $47,795(-$500)

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