Deal Sheet: 2026 Explorer ST-Line

Randy Marion Ford of West Jefferson · West Jefferson, NC · VIN: 1FMUK8KH7TGB39014

Negotiation Guide

Opening Offer

$44,752

Fair Price

$46,252

Walk Away Above

$48,174

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,086

Est. Invoice$46,588

Holdback (est.)$1,503

MSRP (Sticker)$50,095

Asking Price$46,595

Markup-$3,500

Est. Dealer Margin on This Car$1,510

Percentile89% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,238

Avg Markup (Explorer)-$3,611

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,333

Price History

Jul 9, 2026$49,095 → $46,095(-$3,000)

Aug 6, 2026$46,095 → $47,095(+$1,000)

Aug 20, 2026$47,095 → $46,595(-$500)

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-$4,000$50,20022d

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-$4,000$49,55022d

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-$4,000$46,61547d

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-$4,000$46,65514d

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