Deal Sheet: 2026 Explorer ST-Line

Front Royal Ford · Front Royal, VA · VIN: 1FMUK8KH5TGC14177

Negotiation Guide

Opening Offer

$47,492

Fair Price

$48,992

Walk Away Above

$50,914

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,552

Est. Invoice$49,137

Holdback (est.)$1,585

MSRP (Sticker)$52,835

Asking Price$49,335

Markup-$3,500

Est. Dealer Margin on This Car$1,784

Percentile89% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,404

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,786

Price History

Jul 9, 2026$51,085 → $48,835(-$2,250)

Aug 6, 2026$48,835 → $49,835(+$1,000)

Aug 20, 2026$49,835 → $49,335(-$500)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d