Deal Sheet: 2026 Explorer ST-Line

Woltz & Wind Ford, Inc. · Heidelberg, PA · VIN: 1FMUK8KH5TGB69628

Negotiation Guide

Opening Offer

$46,794

Fair Price

$48,294

Walk Away Above

$50,404

• Recent buyers paid ~$3,843 below MSRP
• Sitting 74 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,264

Est. Invoice$48,839

Holdback (est.)$1,575

MSRP (Sticker)$52,515

Asking Price$49,015

Markup-$3,500

Est. Dealer Margin on This Car$1,752

Percentile89% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)-$2,199

Avg Markup (Explorer)-$3,275

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,516

Price History

Jul 9, 2026$51,515 → $48,515(-$3,000)

Aug 6, 2026$48,515 → $49,515(+$1,000)

Aug 20, 2026$49,515 → $49,015(-$500)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65513d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45513d