Negotiation Guide
Opening Offer
$44,462
Fair Price
$45,962
Walk Away Above
$47,884
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,825
Est. Invoice$46,319
Holdback (est.)$1,494
MSRP (Sticker)$49,805
Asking Price$46,305
Markup-$3,500
Est. Dealer Margin on This Car$1,481
Percentile89% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory410 vehicles
Avg Markup (All Models)-$3,093
Avg Markup (Explorer)-$3,426
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,606
Price History
Aug 20, 2026$46,805 → $46,305(-$500)
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