Deal Sheet: 2026 Explorer ST-Line

Briarwood Ford, Inc. · Saline, MI · VIN: 1FMUK8KH4TGC39703

Negotiation Guide

Opening Offer

$44,957

Fair Price

$46,457

Walk Away Above

$48,379

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,270

Est. Invoice$46,779

Holdback (est.)$1,509

MSRP (Sticker)$50,300

Asking Price$46,800

Markup-$3,500

Est. Dealer Margin on This Car$1,530

Percentile89% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,918

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,863

Price History

Aug 6, 2026$46,300 → $47,300(+$1,000)

Aug 20, 2026$47,300 → $46,800(-$500)

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