Deal Sheet: 2026 Explorer ST-Line

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FMUK8KH4TGC20505

Negotiation Guide

Opening Offer

$48,312

Fair Price

$49,812

Walk Away Above

$51,734

• Recent buyers paid ~$3,843 below MSRP

Price Breakdown

Est. Dealer Cost$48,290

Est. Invoice$49,899

Holdback (est.)$1,610

MSRP (Sticker)$53,655

Asking Price$50,155

Markup-$3,500

Est. Dealer Margin on This Car$1,866

Percentile89% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Aug 6, 2026$49,655 → $50,655(+$1,000)

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